Shock value regarding animals is nothing new. Think of how PETA operates in order to get their point across. A new ad from company Plane Stupid is attempting to use that shock value to make consumers realize the impact that short-distance flights have on the environment.
The ad features polar bears plummeting from the sky, some hitting the edges of buildings, before making a blood-spattered landing on car rooftops and sidewalks. The scene is accompanied only by the bone-crunching sounds of the bears landing, and the crescendo of an airplane’s jet engine.
The message to go along with the bloody polar bears? “An average European flight produces over 400 kilograms of greenhouse gases for every passenger. That’s the weight of an adult polar bear.”
While I, and most people, can understand that message, showing bloody polar bears is probably not the way to get your point across. That ad doesn’t make me want to support that company- it makes me angry. If anything, the ad has the opposite effect.
So judge for yourself:
Plane Stupid \’polar bear\’ commercial
Interesting, did you plan to continue this article?
Miato